In this video interview, Russell Southwood (@BalancingActAfr) talks to Geoff Cohen, CEO of 24.com, on the geographic reach of its online news service; the importance of mobile; what it knows about its audience; how it does and doesn’t compare to newspapers; its profitability; and its use of video.
Tag archives: Geoff Cohen
Refocused 24.com: good news for newspaper brands?
24.com, the largest and one of the most important South African digital media players, earlier this week announced a significant strategic move that will see it restructured and refocused. It will, in effect, move from being standalone to a division integrated with Media24 Newspapers.
Paywalls an act of desperation
A move by Rupert Murdoch to stash the content of his global media empire behind a paywall*, and the rather unseemly rush with which any number of publishers desperate for new revenue sources followed him, serves as but another indication that all is not well in the world of media.