by Russell Southwood (@BalancingActAfr) In this video interview, Geoff Cohen, CEO of 24.com, talks about:
- the importance of mobile; what it knows about its audience
- how it does and doesn’t compare to newspapers
- its profitability (brilliant – ed.)
- and its use of video.
Russell Southwood (@BalancingActAfr) is the founder of Balancing Act and the web TV channel Smart Monkey TV (@SmartMonkeyTV), and has been an analyst in telecoms, internet and broadcast in Africa for the last 15 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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