by Sabrina Forbes. Alistair King doesn’t buy that copywriting’s no longer needed, and he’s set out to remedy that through launching a new copy test.
Tag archives: Copywriter
Flugelbinders & other harsh copywriting realities
by Wendy Shepherd. Copywriting has been a well-sung and honoured career for over 50 years — why do I find myself constantly defending it and, worse, explaining it to people?
S’HOT 2011 review: Quirky paint ads
“The right colour matters” campaign has been particularly successful for the brand but during late 2010 it was decided it was time to evolve the print art direction.