The Client: Medal Paints
The Agency: Lowe Bull (Johannesburg)
The Brief: “The right colour matters” campaign has been particularly successful for the brand but during late 2010 it was decided it was time to evolve the print art direction.
Creative Solution: The campaign’s core message remains the same, ‘the right colour matters,’ and these quirky new print ads deliver this message in a fun and colourful manner. The print ads are accompanied by outdoor and radio.
Creative Team: Rui Alves (Executive Creative Director), Chris Charoux (Senior art director), Safaraaz Sindhi (Copywriter) and Ryan Jones (Art Director)
This ad was also featured in the ‘Create’ pages I compile for AdVantage magazine. It was run in the February 2011 edition of the magazine.