by Erna George. We leaders all know that, in the long run, coaching saves time. What is required is planning, persistence and presence.
Category archives: Fair Exchange – Erna George
Fair Exchange: Mind the gap — passion, commitment & knowledge
by Erna George. I’ve often said that relevance and staying connected are critical to success in marketing.
Fair Exchange: Who owns which idea?
by Erna George. How do we protect ideas and ensure distinct ideas across brands?
Fair Exchange: Nurturing & growing global brands in SA
by Erna George. Global ties in any form are tough to manage — don’t underestimate the impact of the change in focus or emphasis in your planning but enjoy the ride.
Fair Exchange: Proof of strategy is in execution (and vice versa)
by Erna George. There is a distinct problem in seeing and treating strategy and execution as separate elements.
Fair Exchange: Brand-led doesn’t necessarily mean marketing-led
by Erna George. Why the distinction, you may ask? Many people use these interchangeably, yet they are different.
Fair Exchange: Marketing glitz & glam vs accounting & accountability
by Erna George. Woe betide the marketer who believes they must lead first and foremost without capability or the weight of the right metrics and accountability.
Fair Exchange: Challenges with shifting from agency to client-side
by Erna George. There are two key challenges with the move from agency to client that, while not insurmountable, must be considered before making a move.
Fair Exchange: To build credibility, balance theory with walking the talk
by Erna George. What’s the use of good thinking that can’t be implemented?
Fair Exchange: Tough times for brands — stop the panic
by Erna George. You’ve just lost market leadership, your volume is down 10% and your competitor’s just launched a winning range at a discount… Panic, persevere or prevail?