by Marguerite de Villiers. Be direct, provide a platform for conversations, and align your marketing or advertising with the values the product represents.
Category archives: Curiosity – Marguerite Coetzee
Post Truth: ‘A truth’ vs ‘the truth’ in marketing
by Marguerite de Villiers. Brands are like children; they operate in the same environment but get different reactions from consumers (parents).
Where the truth lies — marketing in the post-truth era
by Marguerite de Villiers. Consumers don’t live in a vacuum, nor do marketers operate in a static space. We change with the times and adapt.
Multisensorial marketing — the tasty
by Marguerite de Villiers. As marketers, we need to incorporate verbal, visual and experiential perspectives when marketing taste.
Multisensorial marketing — the tangible
by Marguerite de Villiers. The sense of touch is embodied in our engagement with the world: we use it to judge product quality.
Multisensorial marketing — the aromatic aspect
by Marguerite de Villiers. Do certain scents remind you of moments, memories or emotions even now?
Multisensorial marketing — the acoustic aspect
by Marguerite de Villiers. As marketers, we sometimes underestimate the power of sound.
Multisensorial marketing — the visual aspect
by Marguerite de Villiers. These are various ways for multisensorial marketers to describe something without actually referring directly to what it looks like.
Analysis: Multisensorial marketing — defining the absent presence
by Marguerite de Villiers. When the channel is limited to sight and sound, as so many are, how do we represent the absent senses?