by Louise Marsland. Durex makes a social statement; trusty old Weet-Bix undergoes a youthful makeover; Nike launches a designer collection; and an international design competition for designers with baggage.
Tag archives: by louise marsland
Shelf Life: Fry’s gets your goat
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches. We couldn’t resist a screaming goat, although we don’t think the meme will outlast kittens; Kellogg’s and JWT lauded internationally for local brand launch and Consol lets its inner party animal loose.
Shelf Life: Snapp! It’s a win for Hardy Boys!
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A couple of international awards, a new baby range coming soon and attempts to promote the humble rice flour as a wheat and gluten alternative.
Shelf Life: Red, red wine… and coke?!
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
The world’s most famous cookie gets a new pack size; Pakco aims to turn you into a master curry chef; designer commuter shelters provide new brand opps; and a new wine cola drink we’re not quite sure of…
Shelf Life: Ads to Bags
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
New packaging from Simonsberg cheeses; labels you can scratch, sniff and feel, add an experiential element to packaging from Pyrotec; a Samsung product promo that rewards; and BP wants your old billboards!
Shelf Life with Louise Marsland: Will this new tobacco legislation hit SA?
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Will this new tobacco legislation hit SA? Kellogg’s tries to make women feel good about losing weight; Jacobs coffee takes to the skies with Mango; and Chivas turns to CID to provide a window on their displays…
Shelf Life with Louise Marsland: selling SA wine in the States
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Marketing SA wines in the US is not a picnic, Top Shop provides a window on new fashions, another ‘BlackBerry’ launch, and we find out which is the most desirable tablet is in South Africa…
Shelf Life with Louise Marsland: Lancôme gets animated with designer Alber Elbaz
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Sustainable packaging trends, Lancôme gets animated with designer Alber Elbaz and CID goes to the wall for Wiesenhof, while we discover some eco-friendly kids toys.
Shelf Life with Louise Marsland
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Zoom Advertising does some navel gazing and decides to go proudly-ZA; McNab’s foodbars redesign to keep in touch with their African roots – and spices; a host of new product launches left over from 2012; and our first packaging fail for the new year…
Social thinking: transforming to meet the needs of consumers today
by Louise Marsland. Exclusive extract from the TREND. Socialising Enterprise Report. There are many definitions of social media and as many misunderstandings about what social media can do for your brand.