Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Royal Dansk butter cookies launch in SA; DStv takes to the malls to demo Explora; Perdeberg Winery launches its wines in a new collection; and here’s how you can contribute to Checkers and Shoprite’s Toy for Toy campaign to provide festive cheer to needy kids.
Tag archives: by louise marsland
Shelf Life: Appletiser taps into superfood trend
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A limited edition superdrink from Appletiser; Rebranding of the Nerds on a street corner near you; a new skintone range to dream of; and Provantage launches a specialist activation division.
Shelf Life: General Mills launches Nature Valley Crunchy Granola Bars in SA
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Nature Valley granola bar launches in SA; Promoting wine tourism; adidas is a scream; Armani celebrates the modern woman; and there’s still time to enter Product-of-the-Year.
Shelf Life: Kraft SA becomes Mondelez (just don’t say it in Russia)
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A new purple logo for Kraft Foods SA and a name change; collaboration is the game for Lego and Cartoon Network; adidas runs an experiment and Tile Africa renovates its logo.
Shelf Life: Do the right things
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A warm and fuzzy welcome for new employees at Prezence Digital; Joe Public smells the coffee; Baileys goes 3D in Africa; and Nike gets the boot.
Shelf Life: Value wines online
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Publishers embrace retail; new plans for Meyer & Associates; a whisky win for Grant’s; and Foschini launches a ‘rewards booth’ for customers.
Shelf Life: Edcon squares up for ecommerce
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
International design success for Porky Hefer; artful potato chips from McCain; Jacobs coffee pops into odd spaces to brighten your day; and Edcon begins rolling out its online shopping sites.
Shelf Life: Trail blazing snail
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Snails and robots are back on our screens to launch new products in the FMCG and office space; on pack promotions still work; and Pyrotec produces a coder to increase product output.
After 20 years, SA ad industry sees demise of last print trade magazine
by Louise Marsland’s (@Louise_Marsland) It was with sadness that I learnt today that Media24 has closed down leading business-to-business magazine, AdVantage.
The 20-year-old print brand, started by legendary adman and editor, John Farquhar, pushed the boundaries in both content and advertising advantageover the years, winning multiple awards.
The last issue (dated July 2013), went to print today and the June cover, which we display here, has been entered by Ogilvy into the Loeries.
When I was the editor, we redesigned and won awards for writing, design, covers and supplements two years in a row, including the Media24 internal awards for best B2B publication.
Outgoing editor, Danette Breitenbach, said she was “devastated” about the closure of the magazine.
“It is a fabulous product in a wonderful industry and it is very sad for all of us and such a pity it is closing after a legacy of 20 years.”
Media24 will also be closing and restructuring some of the medical titles in its B2B division and a number of staffers have been retrenched.
Shelf Life: No more crate man
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
The joy of chocolate; say goodbye to Elliot; a water refill loyalty campaign; and a designer win.