Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a designer paper activation from Shift Joe Public; a stunning pop-up promotion from Machine; Lego gets down on a porn star that plays with its brand name; and media brand GQ launches another brand engagement site.
Tag archives: by louise marsland
Shelf Life: Going wild with brave, integrated design in (South) Africa
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: VISI’s “Wild Design” tells us why we should love living in Africa and the World Design Capital of 2014; HKLM capitalises on annual report integrated reporting requirements; House of Brave’s office redesign; and Chris Pine decodes Armani.
Shelf Life: Shift Joe Public takes to the seas
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Shift Joe Public makes waves in uncharted territory for SAMSA; Kor launches in SA with filtered water on the go; the new logo of IAB South Africa — formerly the DMMA; Milpark Garden Court upgrades; and how to have a happy ending on Valentine’s Day, even if you’re single!
Shelf Life: Lay’s serves up a deli variant
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Lay’s serves up a deli variant; a brand refresh for Quirk’s magical Red & Yellow school; Virgin sexes it up in the malls; and, not to get too technical, but Pyrotec’s access to new pack printing technology means it can expand its African footprint.
Shelf Life: Two-for-one specials coming to a fast-food outlet near you
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: January is the time of sales and special offers and even fast food isn’t exempt as KFC cooks up; Native VML shows how branded content works for Jameson; the tinsel has hardly been put away when the shops are slathered in red for Valentine’s Day and “sincere” messages on chocolates; Pepsi takes to the streets; and it turns out the Sodastream deal wasn’t that sweet for Scarlett Johansson.
#ShelfLifeTrends 2014: Culture change drives packaging innovation
by Louise Marsland (@Louise_Marsland) Packaging and new product trends for 2014, across the consumer packaged goods markets globally, reveal the increasing use of vegetables in unique formulations; a growing focus on ‘extreme’ flavours; an emphasis on ‘clean’ ingredients and sustainability; and packaging innovation driven by changing consumer lifestyles.
Shelf Life: Incredible Connection pilots high-fashion stores
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Incredible Connection rebrands with pilot high-fashion stores and a new retail philosophy; Sodastream bubbles on about its new brand ambassador; and Magnum uses tweets as currency to sweeten brand awareness.
Shelf Life: Ka-ching! Cashing in on deals online
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: international sporting brand Erke launches in South Africa; Natural Spice spices up its packaging; a new distributor for Essie in SA; and another deals portal launches.
Shelf Life: Colour Christmas ‘Red’
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Johnnie Walker Red bottle undergoes its first redesign in over a decade; DHL speeds into Africa; and Fashion Media helps Edgars talk to consumers in store.
Shelf Life: Window shopping by touch
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: iGlass is a new product that turns shop windows into touchscreens; more luxury festive season gifts for your favourite clients (and media); sweet window branding for Marc Jacobs’ new launch; and a report back on KFC’s Hope campaign.