Shelf Life: Lay’s serves up a deli variant

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Lay’s serves up a deli variant; a brand refresh for Quirk’s magical Red & Yellow school; Virgin sexes it up in the malls; and, not to get too technical, but Pyrotec’s access to new pack printing technology means it can expand its African footprint.

Shelf Life: Dove mirrors positive reinforcement for women

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: caring for moms and tots — Mommy Care launches in South; Africa; Pyrotec has the on-pack label market zipped up; Dove mirrors positive reinforcement for women; and Hungry Lion hunts with Moving Tactics.

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