by Martin MacGregor: Understanding “Super Bowl moments” and what will work when advertising during them, has now become key.
Tag archives: Superbowl ad
Shelf Life: Incredible Connection pilots high-fashion stores
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Incredible Connection rebrands with pilot high-fashion stores and a new retail philosophy; Sodastream bubbles on about its new brand ambassador; and Magnum uses tweets as currency to sweeten brand awareness.