by MarkLives. In a series of three posters aimed at luring entries from the industry, the overall Pendoring winner shows how he revels like a born rock star in New York, Paris and Amsterdam.
Tag archives: advertising
Am I Collective spot for Minute Maid China
Cape Town based animation and illustration hot shop Am I Collective is exporting South Africa’s design talent globally. They recently directed this spot for Minute Maid China.
A Postcard A Day From Gauteng
LoveJozi’s first app, in association with Gauteng Tourism, will be available later on in 2011.
Dave Duarte joins Ogilvy promising the “geekification of the ad industry”
Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).
Cops say ‘Fokofpolisiekar’
The Gauteng Flying Squad recently purchased 100 Audi S3 Sportbacks. Ogilvy Jhb designed this viral ad called ‘Fokofpolisiekar.’ It means, quite literally, ‘fuck off police car.’
Ogilvy JHB
Creative director: Mike Martin
Art director: Mike Martin
Copywriter: Charles Pantland
Global agency groups find growth in digital, emerging markets
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.
Mike Abel puts his money where his mouth is
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?
Developing markets grabbing bigger share of global ad expenditure
New research by ZenithOptimedia shows that developing markets, including South Africa, are quickly expanding their share of global ad revenue and remain key drivers of global ad revenue growth. In its Advertising Expenditure Forecast report, updated on a quarterly basis, ZenithOptimedia says developing markets will increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013.
Death and Taxes
I thought there was a ban on cigarette advertising? But apparently, now it’s OK just so long as SARS and the SA government also have something to lose. I refer to the emotive ad above. A massive campaign launched by British American Tobacco (BAT), in December 2010, to highlight the imminent peril of buying illegal cigarettes, which, if you believe the ads, could be worse for your health than smoking.
Vodacom name will stay for at least another five years
by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.