South Africa cleaned up the awards at the Cannes advertising festival last month, but it failed miserably in the digital category. There are lessons to be learned, writes Arthur Goldstuck.
Tag archives: advertising
Give them heart – David Moffatt & Mark Tomlinson
David Moffatt doesn’t get called a rock star just because be designed a Wordpress theme. The guy actually rocks as lead guitarist of indie rock band The Dirty Skirts when he isn’t running his digital agency HelloComputer alongside business partner Mark Tomlinson. Together they have created what quite a few people refer to as one of the hottest indie digital specialists around.
Moral Burnout Hits Ad Industry
A young creative worker from one of South Africa’s leading advertising agencies has spoken out on the pain, anxiety and social guilt he has suffered as a result of an award winning campaign.
Schabir Shaik: In or out?
Posters of convicted fraudster and special friend to President Zuma, Schabir Shaik, who has been in and out of jail a number of times, were placed behind and in front of railings around Cape Town. The headline asks: ‘In or Out?’
Jason Xenopoulos wants to win the advertising war
Jason Xenopoulos recently re-emerged as an important player in the SA digital arena through his role in facilitating and leading the merger of Brandsh, Stonewall+ and Cambrient,to launch Native.
The ultimate social media strategy is not having one
by Dave Duarte. On Sunday 1st May 2011, Barack Obama announced that Osama Bin-Laden had been killed. The strike against his compound in Pakistan was not televised, but it was tweeted. The thing is, Al-Qaida was already looking irrelevant after the “Arab Spring” – the social-media enabled revolutions that occurred throughout the Middle-East in early 2011.
S’HOT 2011 review: Worth waiting for
The Client: Allan Grey
The Agency: King James
The Brief: Remind consumers that Allan Gray is a South African investment company that has always focused on long-term investing.
Creative Solution: The longer you give something, the more you nurture it, and the more patience you have, the more it will grow.
Creative Team: Alistair King (Creative director), Karin Barry-McCormack (Art director), Paige Nick (Copywriter)
S’HOT 2011 review: End of the Big 5
The Client: Save the Rhino
The Agency: Stick
The Brief: Highlight the seriousness of the current carnage and show what the eventual outcome of the continued slaughter might turn out to be.
Creative Solution: Create intriguing visuals that suggest that when the rhinos have all gone nothing that we can ever do will bring them back. The Big 5 might soon be something of the past. The work was done pro-bono and is running in supportive media including the inflight magazine of Mango.
Creative Team: Jono Wolberg (Art Director), Mike Ellman-Brown (Copywriter & CD ) and Darryl Cowling (Creative Director)
S’HOT 2011 review: Basejumper
The Client: Land Rover
The Agency: Y&R
The Brief: Target the lifestyle and leisure segment of the Defender consumer by playing off its class leading off-road capabilities.
Creative Solution: Put on your gear, drive up the Matroosberg mountains, park your car and jump out the door. The defender is a vital piece of equipment for the more adventurous at heart. The ad was originated out of the Cape Town office and is running in press and outdoor across Europe as well as locally in SA 4X4 magazine, Getaway and Property Magazine.
Creative Team: Clinton Bridgeford, Liam Wielopolski, Graham Lang (Y&R London) (Executive Creative directors), Ntobeko Ximba (Art director), Deanne Longmore (Creative director), Bryan Traylor @locker14 (Photographer), Lee Aldridge, Stuart Frost (Y&R London), Dillon @still (Retouching)
S’HOT 2011 review: Quirky paint ads
“The right colour matters” campaign has been particularly successful for the brand but during late 2010 it was decided it was time to evolve the print art direction.