The Client: Allan Grey
The Agency: King James
The Brief: Remind consumers that Allan Gray is a South African investment company that has always focused on long-term investing.
Creative Solution: The longer you give something, the more you nurture it, and the more patience you have, the more it will grow.
Creative Team: Alistair King (Creative director), Karin Barry-McCormack (Art director), Paige Nick (Copywriter)
This ad was also featured in the ‘Create’ pages I compile for AdVantage magazine. It was run in the March 2011 edition of the magazine.