Modise Makhene on how the Great Recession changed ad land

Modise Makhene, CEO of JWT South Africa, says the singing by protesters in front of the JWT Cape Town office at 30 Keerom Street makes a familiar sound-track, what with its offices situated right across from the Western Cape High Court. The chanting and singing of the well-behaved crowd drifting into the offices on the Velocity building’s third floor is a reminder that ad land can’t afford to cocoon itself from the broader society – here ordinary South Africans are literally reminding them of their daily struggles on an agency’s doorstep.

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