Modise Makhene, CEO of JWT South Africa, says the singing by protesters in front of the JWT Cape Town office at 30 Keerom Street makes a familiar sound-track, what with its offices situated right across from the Western Cape High Court. The chanting and singing of the well-behaved crowd drifting into the offices on the Velocity building’s third floor is a reminder that ad land can’t afford to cocoon itself from the broader society – here ordinary South Africans are literally reminding them of their daily struggles on an agency’s doorstep.