AdVantage decided to give 10 ‘younger’ agency shops an opportunity to portray their interpretation of creativity in advertising today, by giving each one a letter from the word ‘creativity’ and asking them to portray it, on a first response basis… Visually. Graphically. Through words. Whatever. Carte blanche…
Category archives: Adland
Hip kids on the block Injozi have but one stated aim- design a smarter world
Hip kids on the block Injozi have but one stated aim- design a smarter world, writes Gregor Naude
TBWA, Zille deny Sunday Times tender scandal report
The Sunday Times has published allegations that the office of Western Cape premier Helen Zille has awarded the province’s communication budget to agency TBWA\Hunt\Lascaris without following proper tender procedures. It values the contract at R1 billion over two years. The newspaper is basing the story on information supplied by an anonymous “whistle-blower.”
M&C Saatchi Abel gets thumbs up from Moray MacLennan
M&C Saatchi Abel is buzzing. The agency, which launched in early 2010 with no clients signed up front but a powerful management team, has grown to more than 63 staffers working with 29 client organisations. It just won the account for Geely – the Chinese auto manufacturer that also owns Volvo. The agency recently took another floor in the block in Cape Town where it is headquartered.
John Brown wins triple play, challenges for top content marketer spot
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.
Mike Abel asks are you a Challenger Brand or simply the Underdog?
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
Free your agency from fear
It’s the secret ingredient. It’s what, when all the other fundamentals are in place, will make the difference between success and failure, between being good and being great. If you currently have it, keep it that way, if you don’t, do what it takes to get it.
I’m talking about the liberation of your employees, your clients and your business, from fear. This is probably the single most important message I took away from my recent visit to the 58th Cannes Festival of Creativity. It also confirms what I have long believed to be the single biggest factor in creating great work in an advertising agency (or any other business for that matter).
2010 hit the reset button in Cape adland
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
International adland recruitment consultancy opens in Jozi
Fabric, an international recruitment consultancy focused on the media and marketing sectors, has opened its doors in Johannesburg under the leadership of Jacqueline Rose. Fabric also has offices in London and Dubai.
Finding Cape Town’s Design Voice
Can Cape Town become to Johannesburg what Austin is to Dallas, Barcelona is to Madrid or San Francisco is to LosbAngeles – not as big, not as industrial but certainly more creative, entrepreneurial and tech-centric? Gavin Levinsohn, CEO of Ogilvy Cape Town asks the question, but already it seems rhetorical.