Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).
Category archives: Adland
Global agency groups find growth in digital, emerging markets
Financial results for the first quarter of 2011 from some of the world’s largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well.
Mike Abel puts his money where his mouth is
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?
Quirk soon a R100 million revenue company
The team at emarketing agency Quirk is so busy two years after moving into their offices they haven’t had time to finish off interiors properly. So busy in fact they have grown from 60 to 150 people in the past twelve months and will probably just fall short of doubling their R50 million in 2010 revenue over the next financial year.
Developing markets grabbing bigger share of global ad expenditure
New research by ZenithOptimedia shows that developing markets, including South Africa, are quickly expanding their share of global ad revenue and remain key drivers of global ad revenue growth. In its Advertising Expenditure Forecast report, updated on a quarterly basis, ZenithOptimedia says developing markets will increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013.
DDB/Draftfcb furore highlights industry confidentiality issues
A sparring match between Vodacom and Cell C has upended the advertising industry and lead to heated debate on whether or not it’s possible for agencies to effectively protect confidential client information.
Flexible working conditions becoming global norm, but adland still missing out
Flexible work environments have been on the radar for a long time and new research suggests it’s fast becoming the norm globally. Used both as a tool to save costs and to attract and keep talent flexible work environments, where employees are in charge of when and where they work, they are also playing an important role in improving work-life experience of many employees.
Brandt Botes sharing advice from local and international designers on starting your own business
Brandt Botes sharing advice from local and international designers on starting your own business
Renee Silverstone leaves Jupiter
Renee Silverstone has resigned as CEO of The Jupiter Drawing Room (Johannesburg) after 22 years with the company. Silverstone had co-founded the company with Graham Warsop in 1989.
Going Dutch
Amsterdam has established itself on the international ad arena with its creative upstarts and numerous small but super-hot shops doing international work. It’s also positioning itself at the forefront of industry change with a collaborative model penned by Roger Beekman, founder of 60 layers of cake, the collaborative agency he launched in Amsterdam in 2005 and which last year spawned an office in Cape Town, as well as several competitors.