Detergent brand BlitzIt is already enjoying returns on its internal brand alignment strategy, as evidenced by the recent ‘brand alignment’ of a BlitzIt staff member. John Doe reports…
Category archives: Adland
AdVantage magazine’s execs Cape Town’s execs most admire
AdVantage magazine set out to discover which agencies, agency bosses and creative directors other Cape Town agency execs most admire. Twenty one of Cape Town’s agency leaders were invited to nominate their most admired agency in Cape Town, the most admired creative director in Cape Town and the most admired agency boss in Cape Town. Finally they were asked to nominate the agency with most success in integrating digital into its offering. Obviously nobody could nominate their own agency or staff. All the nominations were then tallied up to see who Cape Town’s adland most admire. @marklives did the tallying.
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.
New gadgets don’t kill old media
South Africa cleaned up the awards at the Cannes advertising festival last month, but it failed miserably in the digital category. There are lessons to be learned, writes Arthur Goldstuck.
Neo@Ogilvy global CEO talks up role of emerging markets, mobile
Neo@Ogilvy’s global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
D&AD 2011 SA winners: Points list
The Creative Circle has released the points list of the South African D&AD Winners.
Give them heart – David Moffatt & Mark Tomlinson
David Moffatt doesn’t get called a rock star just because be designed a Wordpress theme. The guy actually rocks as lead guitarist of indie rock band The Dirty Skirts when he isn’t running his digital agency HelloComputer alongside business partner Mark Tomlinson. Together they have created what quite a few people refer to as one of the hottest indie digital specialists around.
Moral Burnout Hits Ad Industry
A young creative worker from one of South Africa’s leading advertising agencies has spoken out on the pain, anxiety and social guilt he has suffered as a result of an award winning campaign.
Jason Xenopoulos wants to win the advertising war
Jason Xenopoulos recently re-emerged as an important player in the SA digital arena through his role in facilitating and leading the merger of Brandsh, Stonewall+ and Cambrient,to launch Native.
Brandt Botes plots a new design course
Designer and illustrator Brandt Botes has set up his own design studio called Studio Botes in Cape Town. The agency will specialise in corporate identity work, packaging design and illustration. Brandt is one of South Africa’s best known graphic designers and was until recently design group head at The Jupiter Drawing Room (Cape Town).