by Sean McCoy (@TheRealMcCoyTRM) In a guest lecture to a strategic marketing honours group recently, I was preceded by a speaker who discussed the role of reputation and corporate communication. She made a clear distinction between brand and reputation.
Tag archives: brand alignment
The Real McCoy: The broken value chain of air travel
by Sean McCoy (@TheRealMcCoyTRM) How complete is our value chain, really, and to what extent are we looking at the service experience across the whole of it? Do we take accountability for the full user journey, or do we pass the buck when service delivery gets tough and problematic, blaming our inefficiencies on a whole host of factors, other than that we’ve never really addressed it internally or possibly just neglect it?
Detergent Company Successfully Aligns Staff Member to Brand
Detergent brand BlitzIt is already enjoying returns on its internal brand alignment strategy, as evidenced by the recent ‘brand alignment’ of a BlitzIt staff member. John Doe reports…