Advertising journalist Tony Koenderman just released the world’s biggest collection of quotations about advertising, published in book form, comprising 1 618 quotations from critical or admiring opinion leaders, humourists and some of the industry giants.
Category archives: Adland
Survival of the ad-apted
I was speaking to Clem Sunter the other day when he told me that in Darwin’s first edition of Origin of the Species, Darwin didn’t talk about survival of the fittest, rather the survival of the adapted. The short code = those who survive (and thrive) are those that adapt the fastest. What Darwin meant was that survival is ensured for those who best fit the environment as it changes.
BROKER — What my broker has made me
An email with entitled Updated Financial Terminology is currently doing the rounds. Some of the redefined terms; VALUE INVESTING — The art of buying low and selling lower. P/E RATIO — The percentage of investors wetting their pants as the market keeps crashing. BROKER — What my broker has made me. INSTITUTIONAL INVESTOR — Past …
Mbhazima Sam Shilowa embraces YouTube
Mbhazima Sam Shilowa has embraced the Net and YouTube to invite South Africans to join his National Convention.
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.