Independent industry news for marketing, advertising & media execs
Following on news that Old Mutual is out to pitch we received the following statement from Ogilvy Cape Town which holds the account at the moment:
“Old Mutual, Ogilvy Cape Town’s and Ogilvy Johannesburg’s financial services client have decided to put their creative business out to pitch later this year and the Ogilvy Group SA decided that neither Ogilvy Cape Town nor Ogilvy Johannesburg (who share the account) would participate.”
Can you have a great job and a great life in the ad industry? Maybe, Mark thinks. By Herman Manson. Reprinted from Mark magazine.
Retrenchment is out. Innovative salary solutions and redeployment is in, as managers use inexpensive perks to motivate staff during the global financial meltdown.
Last week it came to light that Ogilvy Johannesburg submitted ads created for EATN’s South African broadcast partner, Multichoice, to numerous trade publications and blogs as well as having entered it into numerous international ad awards in spite of it never receiving approval from client. In the meantime it has been awarded a silver Clio and was finalist at the One Show Awards en New York. One of the ads reportedly just ran in the latest issue of Migrate – the official Loerie Awards magazine.
In his original comment to MarkLives Graham Pfuhl, Marketing and Sales Director at Multichoice, stated that the campaign in question was in fact rejected outright by Multichoice, and confirmed “no History Channel ads can be published without the prior authorization of AETN.”
Consumers believe ad agencies should accept at least some responsibility for the current worldwide economic crisis and the credit crunch.
Vodacom Mobile Media has launched the Vodacom Mobile Advertising (MAD) Challenge, specifically designed to educate, inform and entertain advertising and media agencies about the power of mobile advertising through interaction with mobile platforms and services.
Brandon Jack talks to Alistair Duff, newly appointed senior vice president – group planning director for McCann San Francisco (California), on advertising and other funny topics. More podcasts at http://www.brendanjack.com/
If you are your people … A photo essay for Mark magazine by Lami Sambo celebrating South Africans at work. Here is Msongelo baking pancakes at Checkers (Gauteng).
The annual Google Zeitgeist (its list of most popular searches) gives an interesting insight on what was top of mind world-wide during 2008. Here is a list of SA’s top searches.
Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.