by Tiffany Markman. Here’s how to ensure that your organisation’s corona-era emails aren’t tonally insensitive, bandwagonny and opportunistic, incomprehensible, or just plain random.
Over four years ago, in a post entitled Looking For Volunteers, I wrote the following…
“TAC predicts that when the frenzy over Facebook, Twitter, and other social media calms down and the dust clears, email and search will continue to be the dreariest and most productive forms of online advertising.”
In an article on Monday entitled “Email Is Crushing Twitter, Facebook for Selling Stuff Online” Wired had this to say:
“An endless stream…of advice from marketing consultants warns businesses that they need to “get” social… Despite the hype… it’s relatively antique tech that appears to be far more important for selling stuff online.
Wired’s source for this article was a company called Custora that studied “72 million customers shopping on 86 different retailer sites.” Their conclusion: search and email are far more effective at generating sales results than Facebook, Twitter and banner ads.
The team at emarketing agency Quirk is so busy two years after moving into their offices they haven’t had time to finish off interiors properly. So busy in fact they have grown from 60 to 150 people in the past twelve months and will probably just fall short of doubling their R50 million in 2010 revenue over the next financial year.