Grant Fairley may have been right when he bluntly stated, “If you want loyalty, buy a dog”. I include close family, trusted colleagues and clients and other true friends into this little equation (no offense to any of them) but pure transactional customers…mmm, not so sure.
Category archives: Adland
The agency as an idea incubator
At the recent memorial and tribute to Steve Jobs, Jonathan Ive, Chief Designer of Apple, had the following to say about ideas: “Steve treated the process of creativity with a rare and wonderful reverence. You see I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts. So easily missed. So easily compromised. So easily just squished.”
Prezence promises mobility for the masses
Prezence, the digital agency part-owned by Primedia, has always been proud of its ability in the mobile space, says CTO Tim Bishop, and now, with the appointment of CEO Prakash Patel, it is able to provide a full range of strategic digital solutions to clients.
New Y&R Cape Town MD looks to small wins for big gains
Natalie Tudhope has just taken over the mantle of MD at Young & Rubicam (Y&R) Cape Town from Alan Schreiber, who stays with the group but becomes managing partner of Team Pick n Pay, the agency’s biggest client. Tudhope adds the MD portfolio to that of financial director for the Cape Town agency.
Gloo eyes expansion to Middle East
Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.
Modise Makhene on how the Great Recession changed ad land
Modise Makhene, CEO of JWT South Africa, says the singing by protesters in front of the JWT Cape Town office at 30 Keerom Street makes a familiar sound-track, what with its offices situated right across from the Western Cape High Court. The chanting and singing of the well-behaved crowd drifting into the offices on the Velocity building’s third floor is a reminder that ad land can’t afford to cocoon itself from the broader society – here ordinary South Africans are literally reminding them of their daily struggles on an agency’s doorstep.
Growing up Quirky
At Quirk the interns appoint their own replacements. It’s part of a culture that thrives on empowering staff, getting the best out of them, to the benefit of clients. These guys aremore than digital, they are the future. By Herman Manson
Ditching same old, Saatchi finds its groove again
How an agency walked away from its biggest client – and business as usual – so it could find itself again
Clients say “screw the line” – Godfrey Morley
Godfrey Morley has been running Draftfcb Cape Town]] for a little over a year. As someone who has spent most of his career on the client side of the table – he was head of sponsorship for SAB, communications director for McDonalds, marketing director of Samsung and executive director at Thebe Tourism Group – Morley brings a strong focus on business transformation to the agency.
Creative Director Wears Beret to Disciplinary Hearing
Arthur Groenewald, Creative Director at TBW Smith Jones Wallace Broadbent and Ndimande, arrived at his disciplinary this Tuesday hearing wearing a black beret. Questioned by media journalists about his head gear Groenewald stated the item was ‘in line with his life as a conceptual revolutionary.’