Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches: In-store and mall promotions gain traction with Primedia; Nike takes sporting fashion to designer tech highs; a new retail loyalty scheme launches for Pick n Pay, BP customers;and Woodbender weaves a range of seating for office or home.
Tag archives: loyalty schemes
“If you want loyalty, buy a dog”
Grant Fairley may have been right when he bluntly stated, “If you want loyalty, buy a dog”. I include close family, trusted colleagues and clients and other true friends into this little equation (no offense to any of them) but pure transactional customers…mmm, not so sure.