The tablet wars are here, with a dozen options on the South African shelves. ARTHUR GOLDSTUCK kicks off Gadget’s extensive coverage of the field with an overview of the available devices.
Tag archives: south africa
M&C Saatchi Abel gets thumbs up from Moray MacLennan
M&C Saatchi Abel is buzzing. The agency, which launched in early 2010 with no clients signed up front but a powerful management team, has grown to more than 63 staffers working with 29 client organisations. It just won the account for Geely – the Chinese auto manufacturer that also owns Volvo. The agency recently took another floor in the block in Cape Town where it is headquartered.
John Brown wins triple play, challenges for top content marketer spot
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.
Oliver Hermanus on critics and Skoonheid’s marketing strategy
In the second part of our interview with Oliver Hermanus, he discusses Skoonheid’s marketing strategy, the critical reaction of the major trades and South African critics, his reasons for making the film and the faults of the local film funding system. By Roger Young
Oliver Hermanus on filming Skoonheid
Oliver Hermanus’ Shirley Adams was an assured debut, his follow up Skoonheid is a far maturer and bleaker work. Skoonheid is an important new work in the South African canon because it starts a process of interrogation that has been lacking in local film for so long. We had a lengthy chat with him at the DIFF about the process of making the film, the state of film as art in South Africa, funding and the perception of Skoonheid as a “gay” film. Here is part one by Roger Young (for Mahala)
Free your agency from fear
It’s the secret ingredient. It’s what, when all the other fundamentals are in place, will make the difference between success and failure, between being good and being great. If you currently have it, keep it that way, if you don’t, do what it takes to get it.
I’m talking about the liberation of your employees, your clients and your business, from fear. This is probably the single most important message I took away from my recent visit to the 58th Cannes Festival of Creativity. It also confirms what I have long believed to be the single biggest factor in creating great work in an advertising agency (or any other business for that matter).
Detergent Company Successfully Aligns Staff Member to Brand
Detergent brand BlitzIt is already enjoying returns on its internal brand alignment strategy, as evidenced by the recent ‘brand alignment’ of a BlitzIt staff member. John Doe reports…
San Reddy to lead PR firm marcusbrewster
The communication industry is rapidly evolving, thanks to the rise of social media, and Reddy identifies its influence as a major challenge for PR firms to respond to and engage with. Communication strategies no longer solely rely on traditional media and firms in his sector need to understand the value of digital media in communicating with consumers. Reddy admits that, while strides have been made in this direction, a lot of work still waits.
Tiger in the ecommerce henhouse
by Herman Manson. Kim Reid, diplomatically perhaps, doesn’t care what the competition of his online retail venture, Takealot.com, is up to. The ecommerce market in South Africa is so nascent that it makes more sense to focus on successfully implementing your own strategy and building your own business, rather than fretting about what other players are doing, he says.
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.