by Nuno Rainho. As much as the country is rich in natural resources, it’s rich in its people who, from the north to the south, never fail to express their joy of living each day.
The communication industry is rapidly evolving, thanks to the rise of social media, and Reddy identifies its influence as a major challenge for PR firms to respond to and engage with. Communication strategies no longer solely rely on traditional media and firms in his sector need to understand the value of digital media in communicating with consumers. Reddy admits that, while strides have been made in this direction, a lot of work still waits.