by Russell Southwood (@BalancingActAfr) In this interview, Miguel Gomes, editor of Novo Jornal, talks about the number of Internet users in Angola; the rise of smartphone use; the use of social media to campaign for access to water and electricity and for jobs for young people; and a new website that provides reviews of restaurants and places to go out to in Luanda.
Tag archives: Angola
San Reddy to lead PR firm marcusbrewster
The communication industry is rapidly evolving, thanks to the rise of social media, and Reddy identifies its influence as a major challenge for PR firms to respond to and engage with. Communication strategies no longer solely rely on traditional media and firms in his sector need to understand the value of digital media in communicating with consumers. Reddy admits that, while strides have been made in this direction, a lot of work still waits.