Independent industry news for marketing, advertising & media execs
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
Continue reading “South Africa part of global Social@Ogilvy rollout”
London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three.
At the recent memorial and tribute to Steve Jobs, Jonathan Ive, Chief Designer of Apple, had the following to say about ideas: “Steve treated the process of creativity with a rare and wonderful reverence. You see I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts. So easily missed. So easily compromised. So easily just squished.”
Natalie Tudhope has just taken over the mantle of MD at Young & Rubicam (Y&R) Cape Town from Alan Schreiber, who stays with the group but becomes managing partner of Team Pick n Pay, the agency’s biggest client. Tudhope adds the MD portfolio to that of financial director for the Cape Town agency.
Modise Makhene, CEO of JWT South Africa, says the singing by protesters in front of the JWT Cape Town office at 30 Keerom Street makes a familiar sound-track, what with its offices situated right across from the Western Cape High Court. The chanting and singing of the well-behaved crowd drifting into the offices on the Velocity building’s third floor is a reminder that ad land can’t afford to cocoon itself from the broader society – here ordinary South Africans are literally reminding them of their daily struggles on an agency’s doorstep.
How an agency walked away from its biggest client – and business as usual – so it could find itself again
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
It’s the secret ingredient. It’s what, when all the other fundamentals are in place, will make the difference between success and failure, between being good and being great. If you currently have it, keep it that way, if you don’t, do what it takes to get it.
I’m talking about the liberation of your employees, your clients and your business, from fear. This is probably the single most important message I took away from my recent visit to the 58th Cannes Festival of Creativity. It also confirms what I have long believed to be the single biggest factor in creating great work in an advertising agency (or any other business for that matter).
Fabric, an international recruitment consultancy focused on the media and marketing sectors, has opened its doors in Johannesburg under the leadership of Jacqueline Rose. Fabric also has offices in London and Dubai.
AdVantage magazine set out to discover which agencies, agency bosses and creative directors other Cape Town agency execs most admire. Twenty one of Cape Town’s agency leaders were invited to nominate their most admired agency in Cape Town, the most admired creative director in Cape Town and the most admired agency boss in Cape Town. Finally they were asked to nominate the agency with most success in integrating digital into its offering. Obviously nobody could nominate their own agency or staff. All the nominations were then tallied up to see who Cape Town’s adland most admire. @marklives did the tallying.
