Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.
Tag archives: ad agencies
Moral Burnout Hits Ad Industry
A young creative worker from one of South Africa’s leading advertising agencies has spoken out on the pain, anxiety and social guilt he has suffered as a result of an award winning campaign.
Ad Agency business model not innovating or evolving
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Herman Manson asks if the ad agency business model remains sustainable.
Advertising is like bad breath…
Advertising journalist Tony Koenderman just released the world’s biggest collection of quotations about advertising, published in book form, comprising 1 618 quotations from critical or admiring opinion leaders, humourists and some of the industry giants.
Survival of the ad-apted
I was speaking to Clem Sunter the other day when he told me that in Darwin’s first edition of Origin of the Species, Darwin didn’t talk about survival of the fittest, rather the survival of the adapted. The short code = those who survive (and thrive) are those that adapt the fastest. What Darwin meant was that survival is ensured for those who best fit the environment as it changes.