So there is this online media sales house right, small fry really, just one guy selling space on a website at a time when internet advertising was fairly undeveloped in the South African market. It’s not really even a sales house, more like a sales guy with a bit of ambition.
Cell C has decided to drop King James and FoxP2 as its advertising agencies.
Allan Gray, a successful but niched Cape based asset management firm, decided to extend the business into the retail sector with the launch a unit trust company, in a market dominated by a handful of big brand asset managers (such as Old Mutual and Sanlam) and specialist investment organisations (like Coronation, Investec etc.).
Fourteen years after its launch King James has emerged as South Africa’s most acclaimed independent ad agency. Growing organically, the agency has finally reached a tipping point to boost confidence, influence and revenues, even as it steers the challenges of offering a fully integrated, digitally adept service.
EXCLUSIVE: Cell C puts new agency decision on review
Alistair King, group creative director of the King James Group, doesn’t bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work.
DDB South Africa has lost its deputy MD, Michael Udell, and one of its two executive creative directors, Matt Ross, to King James in Cape Town.
The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.
King James, one of the country’s most respected ad agencies, is full of good news. The Cape-Town-based agency, named after its founders Alistair King and James Barty, has been winning business and accolades and has just moved into the stately building it bought, the historic Roodebloem Manor, in Woodstock, Cape Town.
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.