Design Annotator: Music for creative ears and alternative careers

by Uno de Waal (@Unodewaal) This week’s roundup: the multi-talented Louis Minnaar, Lize-Marie Dreyer’s Cool Capital Catalogue, Shaun Oakley’s Killing the Streets, Jordan Metcalf’s #NowPlaying, Eagle Awards 2013 campaign by King James, Mia Ziervogel of Dossier magazine, photographer Pieter Vosloo’s Barefoot, Lost & Hungry blog, and the adidas Originals Run Thru Time campaign.

Shelf Life: Edcon squares up for ecommerce

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.

International design success for Porky Hefer; artful potato chips from McCain; Jacobs coffee pops into odd spaces to brighten your day; and Edcon begins rolling out its online shopping sites.

Design Annotator: a Photography Trio, Young Illustrators and a new Allan Gray TVC

Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal.

At 10and5 we are still continuing with our Young South Africa series – our feature on young people in South Africa doing some really interesting and creative projects. We’ve featured the guys from I See A Different You a few times in the past, but we couldn’t pass them up for a feature this month. Alexander’s Band is a new illustration representation studio that aims to promote the best of the best – they would definitely be a useful resource for agencies looking for brilliant illustration work. The new moving billboards by King James for Allan Gray has evoked some controversial discussion on the site – have a look and weigh in your opinion.

Ad of the week with Oresti Patricios – A ‘lekker’ local campaign with wings

Kulula continues its tradition of cheeky, humorous and thoroughly South African commercials, this time with a print ad that introduces the livery on the airline’s new fleet of Boeing 737-800s (and takes an indirect swipe at the national carrier).

The full colour print ad, launched on Sunday 03 March 2013 in the Sunday Times, shows a new Boeing , with livery proudly displaying the South African flag on the tail, and the bold new slogan “The Most South African Airways” on the side. Kulula has been careful not to mimic the font or the exact tail design of SAA planes, thus avoiding any potential legal trademark issues.

Known for their irreverent, comedic approach to marketing and getting their customers to chortle at the airline’s whacky in-flight announcements and edgy viral marketing, succeeds in resonating with locals by being as South African as braaivleis, Shosholoza and vuvuzelas. The latest ad (which uses ‘South Africanisms’ like ‘super-stoked’ and ‘awesome’) which introduces the airline’s new slogan underscores Kulula’s patriotic brand positioning.

“We thought long and hard about a slogan that truly represents who we are as an airline and communicates our passion for South African travel, and this was the most fitting. We are proud of it and are sure it will be well received by our fans,” said Nadine Damen, Marketing Manager of

I’m not so sure it will be that well received by SAA, who are currently facing a High Court challenge from Comair (’s parent company), against a proposed R5bn ‘bail out’ by the government. But then the green airline with the great sense of humour are not shy of controversy.

Agency Leaders: 2012’s most-admired ad agency in South Africa

by Herman Manson (@marklives) Who is the most admired ad agency, creative director, or agency boss in the country? MarkLives asked South Africa’s ad agency MDs and CEOs to nominate their peers whom they most admired during the course of 2012.

Agency Leaders: 2012’s most-admired ad agency in Cape Town

MarkLives set out to discover which agencies, agency bosses and creative directors other agency execs most admired over the course of the past year.

Martin Sorrell shoots down independent agencies

by Herman Manson. WPP Chief Executive Martin Sorrell caused something of an outcry in Australia recently when he told a trade publication there that it will become “increasingly hard for independent agencies to survive or thrive.”

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