Loeries 2009: Apocalypse Now? With Loeries 2009 looming Herman Manson asks if the ad agency business model remains sustainable.
The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”
Creative Directors: Greg Cameron and Mike Wilson
Hot off the heals of their Gold Loerie-winning Billboard of last year in which they built a billboard out of 6000 puzzle pieces over a four week period, Allan Gray and its ad agency King James have once again pushed the boundaries of outdoor media with their latest billboard that was erected at Cape Town International recently. In line with Allan Gray’s ongoing strategy of “anything worthwhile usually takes time”, over a three month period a giant three metre by twelve metre quilt was stitched out of twenty four different fabrics, with over nine hundred individual squares. The message ‘Patience is our virtue’ is patterned into the design. This quilt was then literally hung on the billboard.
Great new ad from King James and Steers! Gives new meaning to the slow food movement!
This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.
King James created this incredibly funny ad for fast food chain Steers. It also created a site called www.burptennis.co.za as part of the campaign. For the YouTube original featuring two geeks who laugh more often than they burp go here.
Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.