AdVantage magazine set out to discover which agencies, agency bosses and creative directors other Cape Town agency execs most admire. Twenty one of Cape Town’s agency leaders were invited to nominate their most admired agency in Cape Town, the most admired creative director in Cape Town and the most admired agency boss in Cape Town. Finally they were asked to nominate the agency with most success in integrating digital into its offering. Obviously nobody could nominate their own agency or staff. All the nominations were then tallied up to see who Cape Town’s adland most admire. @marklives did the tallying.
The Creative Circle has just released the Cannes 2011 Results table.
The Client: Allan Grey
The Agency: King James
The Brief: Remind consumers that Allan Gray is a South African investment company that has always focused on long-term investing.
Creative Solution: The longer you give something, the more you nurture it, and the more patience you have, the more it will grow.
Creative Team: Alistair King (Creative director), Karin Barry-McCormack (Art director), Paige Nick (Copywriter)
Flexible work environments have been on the radar for a long time and new research suggests it’s fast becoming the norm globally. Used both as a tool to save costs and to attract and keep talent flexible work environments, where employees are in charge of when and where they work, they are also playing an important role in improving work-life experience of many employees.
It was bound to happen. After running an ad in the Sunday Times inviting FIFA president Sepp Blatter free flights anywhere in South Africa a dog took up the offer. And no it wasn’t FIFA’s president. The ad in question formed part budget airline Kulula’s cheeky campaign as the ‘Unofficial National Carrier of the ‘You Know What’ that had previously landed it in hot water with FIFA’s bullying lawyers.
teri Stumpie has launched a new phase of its social media campaign called Flavour Nation.
Kulula.com as agency King James has created a battery of 5 second, tongue in cheek, stings sung in the style of the budget airlines’ iconic audio mnemonic, further reminded consumers of the spat between Kulula.com and FIFA.
Steri Stumpie is launching a t-shirt range in collaboration with Levi Strauss and nine of South Africa’s hottest young graphic designers. A limited edition run of 900 t-shirts will be available and will be given away to fans of the brand via the Steri Stumpie blog www.steristumpie.com and secret codes on Steri Stumpies in-store.
Ensure Steri Stumpie is entrenched as the preferred flavoured milk in the hearts of young South Africans by tapping into their own personal associations and moments with the brand.
This commercial for Alan Gray, titled ‘Legend’, asks us to consider the possibilities of a legend like James Dean had he been given more time. What would he have achieved? How might he have benefited society?
The ad illustrates the importance of time in allowing potential to unfold. By King James and Keith Rose of Velocity Films.
Executive Creative Director – Alistair King
Head of Art – Karin Barry-McCormack
Copywriter – Paige Nick
Agency TV Producer – Caz Friedman
Managing Director – James Barty
Client Service – Laurel Mader, Bobbi van Sittert
Keith Rose – Director
Grant Davies – Producer Velocity
Tristan von Berg – Creative Assistant/head of research