Hot off the heals of their Gold Loerie-winning Billboard of last year in which they built a billboard out of 6000 puzzle pieces over a four week period, Allan Gray and its ad agency King James have once again pushed the boundaries of outdoor media with their latest billboard that was erected at Cape Town International recently. In line with Allan Gray’s ongoing strategy of “anything worthwhile usually takes time”, over a three month period a giant three metre by twelve metre quilt was stitched out of twenty four different fabrics, with over nine hundred individual squares. The message ‘Patience is our virtue’ is patterned into the design. This quilt was then literally hung on the billboard.