by Oresti Patricios (@orestaki) Last month was ‘National Savings Month’ – and while it may have passed the attention of some of us who are just too busy earning a living to notice such things Sanlam took full advantage of the occasion by plugging this into its ongoing ‘Wealthsmiths’ campaign.
Tag archives: king james
Sanlam announces brand refresh, updates positioning
by Herman Manson (@marklives) Sanlam, the listed South African financial services group, has announced a brand refresh and updated positioning. The group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.
Allan Gray goes to Ogilvy Cape Town
by Herman Manson (@marklives) Allan Gray has awarded its advertising business to Ogilvy & Mather Cape Town. The business went out to pitch after King James resigned as its agency after 11 years, following its appointment to handle the Sanlam Group advertising and communications account.
Ad of the Week: Meet your match — a matter of taste
by Oresti Patricios. This very classy campaign from Johnny Walker caught my eye. It’s a brand that has a lot of traction, and we’ve looked at the “Keep Walking” campaign before, but this felt like a case of getting back to basics and really getting customers to look at the product in a new way.
Ad of the Week: Give those ad makers a Bell’s!
by Oresti Patricios (@orestaki) Yes, the Bell’s Whisky TVC “The Reader” is a sentimental advert, but it is so astutely crafted by King James and Greg Gray of Velocity Films that it comes across as completely authentic and heart-warming. And, considering the problem of adult illiteracy in the country, the Bell’s commercial proffers an inspiring message.
Design Annotator: Instagramers South Africa and daily drawings
by Uno de Waal (@Unodewaal) For our weekly wrap-up, we’ve collected: ‘Take Me Home’ illustration expo photos; freelance writer, researcher and illustrator Catherine Green’s 12×30 Project; King James’ Do It Yourself Design initiative for Antalis’ 2014 Munken Journal; FoxP2’s ‘Shoes’ and ‘Sandton’ TVCs for Liberty; Connect ZA/British Council’s ‘Future Music’ web doc directed by Chris Saunders; Instagramers South Africa; and graphic designer Bruno Morphet.
Design Annotator: Meet the Design Indaba 2014 Emerging Creatives
by Uno de Waal (@Unodewaal) For our weekly wrap-up, we’ve collected: Mr Sakitumi and The Grrrl x Mercedes Benz; Bell’s Whisky ‘The Reader’ TVC from King James and Velocity Films; ‘Take Me Home’ print sale we’re having this First Thursday; ‘Broken Foot Drawings’ exhibition by Koos Groenwald on Instagram; meet the Design Indaba 2014 Emerging Creatives; wew work by graphic designer Thomas Pepler; Rebecca Haysom’s narrative pictures, wish-fulfillment and escape; photographer Ed Suter’s ‘Sharp Sharp Ghana’, and meet Knoffel, the saddest dog in the world, from a series of short films directed by Dave Meinert.
Agency Leaders: 2013’s most-admired ad agency in South Africa
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?
Agency Leaders: 2013’s most-admired ad agency in Cape Town
It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
Ad of the Week: The wealth of Allan Gray’s “Oh Sinner Man”
by Oresti Patricios (@orestaki) Concentration is a challenge for most people. The latest ad from Allan Gray, “Distraction is the Enemy”, is a refreshing departure in style from previous ads from the financial services company and was produced by ad agency KingJames.