Frugaldad.com created an infographic illustrating ‘news’ as defined by users of social media.
Tag archives: Media
BrandsEye declares its independence
Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online.
Free to air broadcaster ‘not blowing all its budget on content’
New South African free-to-air player Breeze TV has released its broadcasting strategy to the investor community. According to the broadcaster, the strategy is closely modelled on those developed by local (if un-named) free to air stations.
Stuff magazine: “like lipstick and shoes for men”
Billed as the world’s best-selling gadget magazine, Stuff is known for its laddish tone and accessible take on all things technological. The South African edition, launched in November 2007 by Avusa Media under the editorship of Toby Shapshak, has seen excellent circulation growth, thanks to its editorial mix of gadgets, gear, technology and scantily clad cover models.
John Brown wins triple play, challenges for top content marketer spot
John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.
San Reddy to lead PR firm marcusbrewster
The communication industry is rapidly evolving, thanks to the rise of social media, and Reddy identifies its influence as a major challenge for PR firms to respond to and engage with. Communication strategies no longer solely rely on traditional media and firms in his sector need to understand the value of digital media in communicating with consumers. Reddy admits that, while strides have been made in this direction, a lot of work still waits.
Alan Knott-Craig Jnr builds an app business
Have you ever seen a Parrot AR.Drone? Alan Knott-Craig Jnr has one and he is happy to show it off, having it lift off as soon as we step into the still-deserted offices (one of three in Stellenbosch) of World of Avatar, his new mobile and media business venture. The Parrot AR.Drone is a toy quadricopter controlled via an iPhone, thanks to its on-board Wi-Fi system.
What makes it cool, in geek terms, other than the fact that you are flying something via an iPhone, is the live video feed from the quadricopter broadcasting to your screen. I joke about bosses flying these things through those vast open air offices checking up on employees. He has a laugh and relaxes a little.
From print to mobile, this conversation screams Laduuuuuuma!
Soccer Laduma is the biggest-selling sports publication in the country, as well as the biggest-selling male interest publication. It’s also the second biggest-selling weekly paper and the third biggest-selling newspaper in South Africa (after the Daily Sun and the Sunday Times). Not too shabby for a publication as niche in its content as Soccer Laduma.
Backtrack: Bubble capitalism – 2002 vs. 2011
Backtrack pulls stories from the archives of our predecessor, media.toolbox, which published media and advertising commentary between 1998 and 2008.
Publishing’s maverick strikes again
Branko Brkic is South Africa’s best-known maverick publisher. He puts out the content every editor (and reader but not necessary advertiser) dreams of getting past the bean counters and corporate lawyers upstairs. He also loves throwing the publishing dice. It often brings him fame, less often fortune, but always sees him pushing the boundaries of modern publishing (and at least from a distance, sometimes, fiscal sense).