Today we have a guest blog by Olivier Schildt, Creative Director at REX, on Muji, an aspirational brand that went for less, and won.
Tag archives: marketing
Lead with care
Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.
Advertising is like bad breath…
Advertising journalist Tony Koenderman just released the world’s biggest collection of quotations about advertising, published in book form, comprising 1 618 quotations from critical or admiring opinion leaders, humourists and some of the industry giants.
Survival of the ad-apted
I was speaking to Clem Sunter the other day when he told me that in Darwin’s first edition of Origin of the Species, Darwin didn’t talk about survival of the fittest, rather the survival of the adapted. The short code = those who survive (and thrive) are those that adapt the fastest. What Darwin meant was that survival is ensured for those who best fit the environment as it changes.
World Cup murals for Bloem cooling towers
Draftfcb Johannesburg has branded four more cooling towers for First National Bank as the bank gears up to exploit its sponsor status of the 2010 FIFA World Cup.
Vice coming to SA
NeonInternational created this viral campaign for the soon-to-be launched in SA Vice magazine. Music was done by local act CATWALKTRASH.
When junk food meets slow food
Great new ad from King James and Steers! Gives new meaning to the slow food movement!
Hyundai gives SEAT sh#t
Volkswagen SA recently announced that they would cease sales of their SEAT vehicles in South Africa by the end of 2008. Agency Jupiter Drawing Room Cape Town and its client Hyundai saw the gap and came up with this cheeky ad which appeals to former owners of the SEAT to consider purchasing a Hyundai.
Listen here: Let’s debate Vivienne Westwood
If you wanted to launch a serious debate on culture, and your name is Vivian Westwood, you would do it using a men’s fashion magazine. Use what you’ve got. Mark admires that.
Green Innovation Awards call for entries
Now in its second year, the Real Simple Green Innovation Awards, in association with Fleur du Cap wines, applauds home-grown green products, services and solutions, as well as entrepreneurs who are turning the eco-problems of today into green solutions of the future.