Fourteen years ago, The Jupiter Drawing Room Cape Town created the ‘Listen with your soul’ positioning for Musica. In the meantime Musica expanded beyond their traditional core music offering to become an entertainment destination for consumers, which includes DVDs, gaming, cellular, lifestyle accessories and online entertainment.
Tag archives: marketing
KFC gets punked by Steers
This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.
Domestos takes a new angle in fighting germs
“Consumers saw Domestos as a strong, multi-surface, multi-purpose germ killer, yet the TV commercials always made the toilet the main battleground when it came to fighting germs,” says Rui Alves, executive creative director of Domestos agency Lowe Bull. “Research showed however, that consumers used Domestos everywhere, not just in the toilet, which formed the basis of the new creative concept.”
New booties for Nandos
Nando’s recently launched an internal brand campaign, called ‘Take a Stand Against Bland’, to inspire all employees (from the CEO down) “to deliver on the brand promise”. So far 5000 pairs of Nando’s takkies has been distributed.
Burp Tennis
King James created this incredibly funny ad for fast food chain Steers. It also created a site called www.burptennis.co.za as part of the campaign. For the YouTube original featuring two geeks who laugh more often than they burp go here.
King James gets Unconventional
Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.
Apartheid Museum ad looks at land distribution
This ad was created by Grey South Africa for the Apartheid Museum. The copy reads; “During Apartheid eighteen million people were forced to live on only thirteen percent of South Africa’s land. 4.5 million were given 87%.”
Save trees with stickers
Lowe Bull created an innovative campaign for Food and Trees for Africa (FTFA) – a NGO greening organisation. The agency created a range of large stickers which aimed to encourage people to plant trees and attached these to the wooden products sold in hardware stores and nurseries.
New gathering for African bloggers
An annual gathering for bloggers from Africa is on the cards.
Nando’s turns BASA entry into artwork
When Nando’s entered its Nando’s Worldwide Art Initiative, which supports local artists whose work beautifies Nando’s stationery, offices and restaurants, into the BASA awards it and agency Cross Colours decided to turn the entry into an artwork in itself. The annual BASA Awards recognises corporate support for the arts.