As part of the new campaign BBDO Cape Town transformed the beautiful Killarney golf course with a full sized soccer field between the hole and the clubhouse.
Tag archives: marketing
No soothing ads for SA’s banking consumers
The world markets are in turmoil. The JSE plummets, the Rand slides, banks fail in US and Europe. It’s a crisis. Time for marketing departments to go in overdrive and reassure consumers that everything is OK. Your money is save with us. Not in SA.
Brainy ads for top magazines in US
The New York Times just ran a story on advertising produced by “for thoughtful readers” like The Economist, The Atlantic and The New Yorker. Firstly, don’t you just love the industry positioning, a magazine for thoughtful readers?
Who blogs? asks Technorati
Technorati recently released its State of the Blogosphere 2008 report. The site surveyed bloggers on the why and how of blogging with some interesting results.
Joe Public turns wine into art for Spier
oe Public created this great TV spot for Spier. It positions the brand as one that ‘embraces art as a way of life.’
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
Clover wins with Afrikaans
At the recently held Pendoring Awards Joe Public South Africa walked away with three Golds as well as the overall, highly sought after Prestige Award. Joe Public was awarded Gold for its ‘Jantjie’, ‘Naas’ and ‘Noot vir Noot’ Clover campaign in the newspaper category
The other 2010 mascot!
Here is a look at the other 2010 mascots – for the Winter Games that will be taking place Vancouver.
Mascot for 2010 FIFA World Cup launched
Zakumi, a leopard, has been launched as the mascot for the first African FIFA World Cup in 2010.
What if Tippex could work for every mistake we made?
This campaign for Tippex from The Jupiter Drawing Room poses the question “What if Tippex could work for every mistake we made?”