Joe Public turns wine into art for Spier


Joe Public created this great TV spot for wine estate Spier. It positions the brand as one that ‘embraces art as a way of life.’

“By breaking art (and wine) down and taking it away from something that sits in a gallery or something that’s meant ‘for others’, we depict art as something that anyone can relate to,” says ATL Creative Director at Joe Public Liezl-Mari Long. Joe Public cemented the concept by making the statement that ultimately art is just an expression of oneself whilst begging the question “What does your art say about you?”

The Joe Public team on this campaign include Creative Director Liezl-Mari Long; art directors Brendan Hoffmann and Knutt Otto and Vincent Osmond and Liezl-Mari Long as writers. Kevin Fitzgerald from Egg directed the television ads and Lance Slabbert handled the still photography.


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