Who blogs? asks Technorati
“But as the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear,” says the report. “Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. In fact, 95% of the top 100 US newspapers have reporter blogs.”
Bloggers generate nearly one million reports a day. Four in five bloggers post product reviews and 90% post reviews on music, books, brands and movies. It means your brand is probably already out there regardless of whether you have a social media strategy in place.
Two-thirds of bloggers the world over are male, 50% are between 18 and 34 and they tend to be more affluent and educated than the general population.
One in four bloggers spends ten hours or more blogging each week, Technorati found, and about half spend more than five hours weekly on their blog.
See the full report here.