The web delivers what ad land seems to have forgotten by Mandy de Waal
Tag archives: marketing
The multi-channel book of the future (today)
Lauren Beukes is a much admired journalist who has just released her futuristic debut novel, Moxyland, that plays out in Cape Town and is in her own words a hi-tech fable of the day that “corporate apartheid separates the haves from the have-nots.” But the really interesting aspect of this publishing venture is the multi-channel approach Beukes took in marketing the book.
Garbage bins become urban art
Five Cape Town agencies worked together on urban design project that saw five black garbage bins turned into works of art.
Moonwalking parents into buying a kids mag
“Moonwalk” is the latest in a series of award winning ads for National Geographic Kids magazine by FoxP2. Hats off to Andrew Whitehouse and Justin Gomes for another charming winner.
Africanising the Nike Dunk
For the South African launch of the Nike Dunk Mick & Nick asked six graffiti artists each to spray-paint a taxi using the Nike Dunk colours.
A kids book for grown ups
Wie is Dit? is a quirky picture book of Bible stories launched earlier this year by Vuvu, an imprint of Electric Book Works. Its PR blurb says the book is being marketed to kids “and inquisitive grown-ups
of all religious persuasions.” But Mark predicts another audience for this book,
“Do no evil” Google fails own mantra
Google’s famous company mantra “Do No Evil” is being called into question in a complaint filed at the Competition Commission by a South African digital marketing agency called Entelligence.
The quest for real: Anti-Restaurants
‘Anti-restaurants’ or ‘pirate restaurants,’ as explored by The New York Times (registration required), are underground communal food experiences that is popping up all over the United Sates and the world in a backlash against the desocialisation of eating (and everything else).
Johannesburg Philharmonic Orchestra says feel something real
This poster campaign done pro bono by Lowe Bull art director Juliet Honey urges people to one again ‘feel something’ in a world of pop and plastic. “The symphony however, is very real – real music played by real people, in real time,” says Honey.