Africanising the Nike Dunk

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Mick & Nick, part of the Lowe Bull Group, created this instore promotional campaign for Nike’s Cape Town launch of the Nike Dunk. For a South African fit Mick & Nick asked six graffiti artists each to spray-paint a taxi using the Nike Dunk colours. Nike originally developed the Dunk in 1985 to fit in with the colour schemes of various US universities. From US varsities to African taxis – its been a long track for an iconic shoe…

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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