Lowe Bull created an innovative campaign for Food and Trees for Africa (FTFA) – a NGO greening organisation. The agency created a range of large stickers which aimed to encourage people to plant trees and attached these to the wooden products sold in hardware stores and nurseries. Copy on the stickers read “This tree can’t fight global warming anymore” and “This tree can’t provide a home for wildlife anymore,” ending with the call to action to “plant one that CAN”.
Copywriter: Konstant van Huysteen, Art director: Juliet Honey