By Andrew Hughes Only a few years ago jokes about home brand products were quite common. Having a blue and white or red and white dinner meant enjoying generic brand fare that night around the table. But the recent intensification of the supermarket wars has seen the introduction of more sophisticated and aggressive branding strategies by Coles and Woolworths.
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Less and more are relative
Today we have a guest blog by Olivier Schildt, Creative Director at REX, on Muji, an aspirational brand that went for less, and won.