The traditional concept of ‘an industry’ is crumbling away. It presents the perfect opportunity for breaking the rules of marketing and livin’.
Tag archives: marketing
Hit a home run online
What are the key ingredients to online marketing success? We explore some case studies.
Mark Issue 2: Blueprint (to surviving in ad land during the recession)
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
Txt the people
Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets are it’s going to be big. By Herman Manson
Stamps for Chesterfield
These stamps appeared on Chesterfield Limited Edition packs. The campaign was conceptionalised by agency Y&R. The brief to illustrators Am I Collective tasked them to “visually interpret a personal journey of discovery in your own style.”
Hoping plastic bags goes the way of the dinosaur
Hoping plastic bags goes the way of the dinosaur
Packaging made from nature
To get consumers to view Consol as a brand that does good things for the environment and for people too agency MGM Brand Construction & Advertising came up with this campaign that creates a visual comparison between glass packaging and nature’s packaging (such as banana peels and carrot skins).
Get a load of this…
With an increased drum capacity and revolutionary steam wash cycle, you can save energy by washing fewer but bigger loads, confirming the fact that LG’s giants are truly gentler on your clothing.
Plax gets a laugh
This ad for Plax mouth wash by agency Y&R uses imagery of a shooting squad to create immediate impact, and at closer view the consumer discovers the guy in line who has been gagged because of his bad breath rather than being blindfolded.
Audi Q5 TV commercial uses flipbook technology
This Audi Q5 TV commercial uses flipbook technology which has never been used in South Africa (says the agency) and which clearly illustrates the Audi’s philosophy of Vorsprung Durch Technik. By Ogilvy.