Cratefan was created to showcase Coca-Cola’s recycling initiative, Live For a Difference, during the FIFA World Cup. Cratefan is a complex inner skeleton of scaffolding which is then clad with an outer layer of red Coke crates. Building on the recycling theme the installation is being continuously reimagined to celebrate Christmas, Easter and Cokes’ 125th Birthday.
Tag archives: marketing
King James makes good
King James, one of the country’s most respected ad agencies, is full of good news. The Cape-Town-based agency, named after its founders Alistair King and James Barty, has been winning business and accolades and has just moved into the stately building it bought, the historic Roodebloem Manor, in Woodstock, Cape Town.
The perils of the online discounting culture for your brands and business
I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel.
A royal wedding without lobola? You must neva.
Budget airline’s latest marketing stunt is to plan delivery of a herd of cows to Buckingham palace in celebration of the wedding between Prince William and Kate Middleton. For every flight booked from 14 February kulula “will make a contribution to the cost of a herd fit for a royal lobola (a symbolic payment to the bride’s family from the groom and his).” The cows will be sourced locally in the UK. The Sunday Times are reporting the couple has already decided not to accept gifts from corporations. Maybe they will be swayed by the plate & mugs? They do seem like collectors’ items.
Disruptive marketing is fast becoming a thing of the past
With 2009 coming to a very rapid end The Digital Edge decided to take a look back into the year that was with commentry by local web celebrities. What news stories shocked them the most and what technological advances tweaked their interest in 2009? Find out in daily posts or listen to the podcast.
Violent Adventure Tours™®© – an alternative South African marketing strategy
Violent Adventure Tours™®© – an alternative South African marketing strategy
The Sounds of Success
Why thinking ‘none of my business’ may mean you should get out of the Business. By Mike Abel, CEO Australia, M&C Saatchi
More bares from amicollective
More bares from amicollective!
Internet Solutions: from ‘what if’ to ‘when’
The new IS when ‘what if’ becomes ‘when’ brand campaign includes print and outdoor advertising, a redesigned corporate identity (CI), digital and social media elements, PR and event management.
Get a free tatoo day for mom
Below the line specialists Mick and Nick took branding one step further for long time client Look & Listen. Over the Mother’s Day weekend in May, Look & Listen offered families the opportunity to show their mothers just how much they are loved by getting a free semi-permanent spray-on tattoo. The idea formed part of a wider in-store campaign where a number of suitable Mother’s Day products had been selected and prominently merchandised.
Creative Director: Nick Liatos