In creating the new CI, everyone in the agency recorded a personal sound [no sniggering folks – ed] and chose a set of colours that resonated with their character. An installation that housed a speaker system was then custom built. The final step was to place a mix of colours above the speaker and play the sounds.
Tag archives: CI
Internet Solutions: from ‘what if’ to ‘when’
The new IS when ‘what if’ becomes ‘when’ brand campaign includes print and outdoor advertising, a redesigned corporate identity (CI), digital and social media elements, PR and event management.