Below the line specialists Mick and Nick took branding one step further for long time client Look & Listen. Over the Mother’s Day weekend in May, Look & Listen offered families the opportunity to show their mothers just how much they are loved by getting a free semi-permanent spray-on tattoo. The idea formed part of a wider in-store campaign where a number of suitable Mother’s Day products had been selected and prominently merchandised.
Creative Director: Nick Liatos