The evolution of human relationships and wondering why marketing hasn’t evolved alongside everybody else’s wants and needs
Tag archives: marketing
Capitec’s marketing team on the Capitec way
Members of Capitec’s marketing team on the Capitec way
What won’t change?
Mike Abel takes a peek through the looking glass this month
Design Indaba 2012: John Bielenberg is wrong (and right about it)
It seems like graphic designer John Bielenberg will not be defined solely by his creative credentials. And there are plenty of those, including arms-full of awards, exhibitions, honorary degrees and fellowships.
Forget about customised business phone numbers
Still using a custom phone number that lets callers key in a word instead of a number? Well, your number is obsolete, along with several other innovations you thought were cutting edge.
Framing the alcohol advertising regulation debate
The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.
The silence on COP17 and its unintended lesson for South Africans
South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November – 9 December 2011. Which is why the lack of public debate on and interest in COP17 here is so surprising to him.
BrandsEye declares its independence
Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online.
Bookmarks 2011 promises to do better
The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years.
S’HOT: Putting faces to (endangered wildlife) figures
Behind every number that makes up a statistic there is a living animal. TBWA/Hunt/Lascaris decided to give meaning to otherwise meaningless statistics by ‘putting faces to the figures’. Posters ran at EWT offices, various conservation programmes, seminars, lectures and presentations. It had a limited run in selected print media. It has since become part of the Lindt Environmental Exhibition.